Culture & collaboration
To Summer × Isabel Marant: a different kind of collaboration
A Chinese fragrance house and a French fashion label find common ground in scent, space and women’s self-expression.
Research
Brand spaces
Stores, exhibitions and pop-ups as places to encounter a brand, beyond the transaction.
Retail & experience
At CHAGEE imagine, tea is the starting point. People are the story.
In the coastal community of Aranya, a tea brand experiments with what happens when a store leaves room for people to make it their own.
Brand publishing
Walmart’s newspaper turns the supply chain into a story
A free print publication in China makes sourcing, ingredients and product development part of the shopping experience.
Chinese brands abroad
Tagi. makes a home for its imagination in Bangkok
The Shanghai lifestyle brand’s first overseas directly operated store brings products, characters and local references into one coherent world.