We cover Chinese brands at home and abroad, and the development of international brands in the Chinese market. Our interest is in the decisions behind a product, a store, a story or a relationship—not just the announcement.
What we publish
In-depth brings together reporting and analysis. Research organises that work around identity, spaces, content, experience and customer relationships. Topics follow changing patterns; Methods explain the ideas used to understand them.
Our wider editorial ambition spans digital stories and blogs, magazines and events. This website is the starting point; we will introduce additional formats when they are ready.
Our relationship with Brandstar
Korto is part of Brandstar. This first English collection draws on Brandstar’s Chinese-language reporting and research, with original publication dates, author credits and links retained. Chinese concepts are explained for readers who may be encountering them for the first time.
How to read this collection
Each English article preserves the argument and case detail of its source, with editing for clarity and context. Reporting dates refer to the original Chinese publication. The English publication date is shown separately. Translated product or project names are explanatory unless the source supplies an English name.
Topics and Methods are editorial research notes, not forecasts or independently audited market findings. Links labelled Chinese take you to the original evidence. Related English reporting is a separate editorial selection, not a replacement for that source list.
Brand-supplied figures and claims remain attributed to their sources. A brand case is not proof that its approach will work in every market.
Following Korto
The journal is available to read without an account. Email subscriptions are not yet active; no email address is collected on this site.