Culture & collaboration
To Summer × Isabel Marant: a different kind of collaboration
A Chinese fragrance house and a French fashion label find common ground in scent, space and women’s self-expression.
Research
Brand experience
Products, service and sensory detail: how a brand’s ideas become something people can feel.
Customer relationships
MUJI brings its idea of a good life into membership
Seasonal gifts, simpler rules and local participation turn a brand promise into the details of everyday service in China.
Retail & experience
At CHAGEE imagine, tea is the starting point. People are the story.
In the coastal community of Aranya, a tea brand experiments with what happens when a store leaves room for people to make it their own.
Sport & local culture
With Shanchuanli, adidas gives outdoor life a Chinese vocabulary
A locally named product line connects technical sport, everyday exploration and a more personal relationship with nature.
Chinese brands abroad
Tagi. makes a home for its imagination in Bangkok
The Shanghai lifestyle brand’s first overseas directly operated store brings products, characters and local references into one coherent world.